Passion, determination and data. To win any election, you will need all three.
Data, specifically geopolitical and demographic data can be hard to come by, and hard to use. It’s important to have access to people or software that can deliver it to you in an easy-to use, functional format. Data used for political purposes can range from simple voter registration and location, to the specifics of individual beliefs and preferences. Cambridge Analytica, the Data company claiming responsibility for winning the 2016 presidency utilized as much Data they could collect, including geopolitical data surrounding the concept of psychometrics.
Michal Kosinsk, an Assistant Professor at Stanford University, is an expert in psychometrics. It has dramatically changed the methodology and structure of campaigning. Michal was able to identify specific demographics by measuring revealing human traits. (OCEAN) Openness, conscientiousness, extroversion, agreeableness and neuroticism are some of the traits that candidates can now utilize to measure how individuals will vote. Most of these traits would be considered Fuzzy Data.
Fuzzy data is information in which the information can vary considerably in different situations, instead of being fixed once and for all. This means the data is vague in some way, lacking a fixed, precise meaning. A therapist might utilize fuzzy data to identify if someone suffers from depression, or bipolar disorder, for example. Fuzzy data is very hard to capture in almost any environment. Any environment, except Facebook.
Michal may have accidentally opened Pandoras box. He was approached by individuals representing some very prominent political figures. By utilizing various tools, including OCEAN and Facebook, geopolitical software has introduced something called psychographic targeting. Political Candidates can identify which groups will respond to their platform in a positive way. Or, at the very least, they are able to identify specific topics that each demographic feels passionate about and align their own campaign with those topics.
Geopolitical Data is essential to winning campaigns, and it shouldn’t only be available to the highest bidder. Luckily, most of the Data utilized to set up successful campaigns is public. Utilizing it efficiently and effectively is not a common talent among political candidates. Any software that politicians can use to aggregate and display is going to greatly assist them in targeting which key metrics voters are passionate about.As Data Scientists and psychometrics analyzers continue to publish more information, it is important to find developers that not only care about providing the information, but also staying up to date as well.
Passion and determination are signs of a good political candidate. It’s important that Data comes easily, and less costly. Character goes a long way, but not with the right crowd. Knowing the geopolitical turf with easy-to-use political software can make the difference between someone that should be in office, and someone that has simply purchased a sinecure.